Cero is a growing zero waste store based in Tucson, Arizona.
In May 2019, Cero began as a pop-up shop and has since grown into a retail and events space located at Tucson & Broadway Blvd along The Sunshine Mile.
Our focus is on low waste, ethically made products. We curate products that are vegan, cruelty-free, and low on plastic and packaging. We also love to support our local and regional vendors.
Val Timin & Nelene Deguzman, Cofounders
Two radical friends turned business partners.
For the last decade, Val (left) has been a localist and environmentalist on a path towards a sustainable, less wasteful lifestyle. She started dreaming of a trash-free grocery store before she knew “zero waste” was a thing, and before "Unverpackt” ever opened in Germany and zero waste stores started popping up across the globe.
Nelene (right) is a longtime vegan with a background in bio-chemistry, and lead singer/songwriter of the band Female Gaze. Struggling to find products, especially locally, that met the criteria of vegan, cruelty-free, and zero waste, Nelene partnered up with Val to make dreams come true.
They both enjoy living life in line with their values.